Underscore Marketing
We helped our friends at Underscore Marketing completely rebrand and relaunch their web presence. In addition to designing their new logo, business cards and collateral materials, we designed and built a brand new responsive website using an innovative navigation system and a fully customized Wordpress backend.
Storytelling, Not Selling
Underscore Marketing is a leading media planning, buying, and optimization company based in NYC specializing in health and wellness clients. They are smart, thoughtful, industry veterans that care about their clients’ results more than than their own bottom line. They are great friends of ours and we are very proud of what we were able to build together.
Underscore’s approach to solving their clients’ problems is unique and nuanced. We decided to take a content approach that would allow them to tell their story in a more long form and detailed way. The entire site architecture is built around a flat but deep structure where we only present a small handful of navigational choices, but each section tells a longer story. We focused on the more human elements of Underscore — how real people with real personalities and passions expertly craft solutions to unique problems. With the help of expert portrait photographer, Amy Fletcher, we planned and directed a photoshoot to help bring this concept to life.
“I highly recommend Rebellion. They redesigned our brand identity, created a new and modern website and developed innovative presentation templates for our complex data heavy material. This took place on an aggressive schedule yet they were supportive and rose to the challenges throughout. They exceeded our expectations at every stage of the engagement and we wouldn't consider working with anyone else.”Lauren Boyer, CEO, Underscore Marketing